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First off, in order to make something become viral and become a meme, it has to have some unique value to it. People have to watch it or look at it and say, "Hey, that's something different". Not every great idea that you have will become viral enough to reach meme status. You have to experiment and use all the resources available to you, such as Facebook and twitter. You can start off by showing your friends and see if they think it is a good idea, then release it to the world.