Funny Words

I find it funny that I am about to tell you why humor is such a great tool in the art of persuasion. It just seems so obvious. After all, humor speaks in universal truths about human existence, and invites people to laugh at themselves and even laugh with others at themselves. Or laugh at others in blissful ignorance that the joke is really about themselves.

But let's be honest. Not all humor is equally funny. In fact, bad humor is also one of the fastest ways to put people in a bad mood, undermine relationships, create hard feelings, offend sensibilities, poison an atmosphere and destroy what could have been a great event, project, team, business, or community.

Still, you just can't please all the people all the time. If it is tasteless, spare us. Unless you know us and know that our taste runs all the way to tasteless. And really, the only way to know what is and isn't funny is to know as much as you can about who you are talking to and find out what you can about what they find funny.

So just how do we use our wits to keep our wits about us? How do we use humor in our communications in order to foster goodwill, camaraderie and common ground? How do we persuade with humor?

For starters, be non-verbal! No, no, I don't mean don't say anything! Although there are people who, without saying a word, can make people laugh, and even change people's minds, because they're funny to watch. Just as there are people who provoke laughter in others by acting funny, looking funny, and sounding funny, regardless of what they say. But I'll say this about the way people look and sound. Nonverbal humor makes verbal humor funnier. And a nonverbal lack of humor can make verbal humor as flat as a pancake, flat as a board, as flat as a tropical ocean on a hot windless day when the sweat pouring from your skin is hot enough to make tea but you have no water to drink because someone convinced you that taking a walk under the cloud cover that is now gone would be great exercise, and you find yourself shouting to the heavens 'THIS IS A VACATION? DEAR LORD, WHY DO YOU WANT ME TO DIE?" and your anguished cry has no echo and falls flat and the silence makes the heat seem even hotter than had you said nothing at all. But I digress.

The point I'm trying to make is that verbal humor, without nonverbal humor to support it, can be risky business, like writing that previous sentence. It was really funny when I was saying it, but you couldn't see me. I could. Trust me, it was VERY funny. But all you have are the words. In fact, one of the un-funniest things you can try to do with words is write about what is funny. It's painful! But the good news is, pain is funny. Keep laughing at me or with me and I'll explain in a moment.

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